Influence the quality indicators of your own traffic and achieve the greatest efficiency of the connection
As I wrote earlier, almost all of the work of an arbitrator is to optimize advertising campaigns, reduce tariff costs and increase the effectiveness of an advertising campaign. The main tool for these tasks is a tracker – it tracks indicators and measures statistics, collects databases and all available information into convenient reports and lists.
An alternative option is conventional segmentation. Many advertising networks or traffic sources may not support trackers and postback transmission; in this case, it is worth marking the links with tags yourself, and grouping advertising campaigns according to criteria that may affect the quality of traffic and price. This method is also attractive for its ease of implementation.
You can track the performance of your advertising campaigns through a tracker or using audience segmentation. Below are two versions of the manual – simple and advanced. If you want to use the tracker from the advanced example, the guys from Keitaro have created a special promotional code CPARU , which gives a 25% discount on paid plans.
BundleMpay69.biz+clickpay.money+Dating Mainstream Smartlink
As an example, let’s take the popular and fairly successful combination Mpay69biz + clickpay.money + Dating Mainstream Smartlink, which we ourselves tested earlier and even tested this manual at one time to find out whether this combination would work for others or if this was an isolated case. The scheme has proven itself quite well, so let’s look at an example of traffic optimization using it as an example.
Setting up segmentation
There is a simple and affordable way to quickly analyze different targeting segments and find the most profitable and effective traffic sources. First you will need to make several links in your ClickPay.money account
For each link you need to specify trafficback links, so we go to the CPA affiliate program and look for the “Smartlink -dating -mainstream” offer . This offer does not have 18+ pre-landers, is easier to moderate and satisfies a larger number of advertising networks.
When creating a link to an offer, we indicate the label subaccount 1 : RUSMOBALLALL , in which we will encrypt the settings of our advertising campaign. For each campaign we create our own unique link and tag.
After that, create the same number of campaigns in the mpay69.biz advertising account – but set each campaign its own unique settings. After this, you will be able to track statistics on different links and observe the difference in indicators.
In operator settings, it is also recommended to divide campaigns into operator traffic and Wi-fi. This is due to the fact that operator traffic users look more expensive from the advertisers’ point of view, which means clicks and views of push notifications in this audience segment will bring us more profit.
It is worth doing this, among other things, in order to set different minimum prices for advertising campaigns. Wi-fi traffic is cheaper and can be purchased for 0.5, while operator traffic can start at a minimum price of 0.7 or 1.0.
All this will allow you to see the difference in conversion rates and profitability for certain targeting groups. Already seeing such statistics, you can draw conclusions and optimize the campaign, for example, by disabling unnecessary browsers that give less conversions or profits, or by abandoning certain countries, operating system versions or device types.
Examplessettings for other advertising networks
- Teasernet.com
- Hilltopads.com
- Clickadu.com
An advertising network that has existed on the market since 2008. Offers clickander, teaser traffic, pre-rolls. To collect a subscriber base, we will create an advertising campaign with a CPC payment model , and the campaign type is Clickunder .
- Targeting type – mobile operators, big four – MTS, Beeline, Megafon, Tele2
- We note that we want to target by device, OS and browsers
- Devices – mobile phones and tablets
- Operating systems – Android
- Desktop – disable, because we are only interested in traffic from mobile devices
- Mobile – mark browsers that support psuh notification technology
- Time targeting can be left as is
There is a lot of traffic and the traffic goes very quickly, but do not forget – the teaser network greatly reduces the speed if the balance of the advertising account is low.