The white product vertical is one of the safest verticals in which you can be guaranteed to make a profit. In this article, we’ll talk about how to make white offers, break down niche trends, and tell you how to get started.
A white marketplace – what is it?
White Goods – Products or services in whose advertising campaigns the arbitrageur does not need to use black or gray promotion methods. Most often, they include common products that can be found in stores: cosmetics, clothing, footwear, appliances, accessories, furniture, financial services, online games, delivery services, travel offers, electrical appliances, educational services.
Dropshipping is one category of white goods, which includes goods for resale. These are usually non-branded products of medium or low quality. They can’t always be advertised openly on platforms, so you have to resort to gray methods.
For dropshipping products, there are special affiliate programs for promotion. Such affiliate programs offer products with a given price, with which you can generate an offer. They have a range of prices, the difference between the starting price and the sales price is the earnings of the arbitrator. The advantage of such programs is that you can put a different price from the range and make an offer with the most profitable for the arbitrator price.
Working with white goods, like working with any other niche, has its own peculiarities.
- Traffic must be expensive and of high quality. Affiliates often forbid the use of “pirate” download sites, teaser promotion, push ads in advertising. The reason is not that advertising is prohibited by the SRA-networks, but that usually in such ways to promote the “gray” goods and white products do not fit into the context. Therefore, arbitrageurs and webmasters have to choose premium platforms – social networks, search engines, messengers.
- There are minimum order payment limits. Arbitrator has to work according to the rules of the affiliate program, and affiliate programs often do not accrue payments for promotional items or small amounts. Therefore, webmasters have a difficulty: you need to make such an offer or bring a certain amount of purchase, so that the SRA-network will pay.
- It’s hard to come up with quality creos and identify keywords for ads because the market is overheated. In the gambling and gutra verticals, the offers are built on the feelings and pains of the customer, and in the white goods industry, customers are becoming more demanding and are only willing to pay for quality content. An additional difficulty in selecting keywords is that affiliate rules do not allow the use of brand names in advertising.
Differences of white marketplace in CIS and bourgeoisie
Everywhere people buy clothes, shoes, equipment, use online services and applications, so you can enter with such offers on both the bourge and the CIS. Arbitrators are equally successful at promoting online stores in different niches from cosmetics to car parts if they comprehensively study the target audience and adapt their creatives.
Getting serious profits from foreign markets and from dropshipping: in European countries, for example, electric pet combs, corsets for improving posture, electric saws for manicures, shaped vegetable cutters are bought just as actively.
Choosing a white offer for maximum profits
To avoid wasting your budget and making money on a campaign, here’s what to do before the release.
Determine the popularity of the offer
Google Trends or Yandex Wordstat will help – there you can see which products are being googled most often, whether the products are seasonal or not. The data will help you understand what to pour the budget, what your audience needs, what keywords to use in the creo and how to get maximum traffic.
Determine whether there are national holidays in the region that will affect demand.
September 1 or March 8 in the CIS, Day of the Dead in Mexico or Catholic Christmas in Europe will create a short-term rush for certain goods. If you prepare for increased demand in advance, you can make good money. For example, by the Day of Knowledge they will buy more stationery, backpacks, school uniforms, computer equipment, and even flowers. But it is necessary to prepare the creo, analyze the target audience, and identify profitable sites at least a few weeks in advance.
In addition to long-term annual events, you also need to consider fast-appearing trends, you can make a cool profit on them. Some trends have serious consequences, for example, after the pandemic there was a serious demand for quick loans, micro- and online loans, more often began to order online food and medicine.
Now it’s also important to check shipping terms to another country. If you promote goods from online stores with international logistics, people may be left without an order, and the arbitrator will waste the budget.
You also need to keep track of seasonality: it makes more sense to promote air conditioners and ice molds in summer, and heaters and blankets in winter.
In any case, when working with white goods, you need to focus on long-term deferred results. It is important not just to sell a product once, but to create a permanent customer base and build it up to get a steady, permanent income. Strategies can be different: create your own blog, develop it, connect the pixel to it, pour in traffic from social networks, or enter search advertising and “catch up” with users by retargeting.
The Facebook pixel is good for social media – it helps you promote products and create remarketing. To calculate the effectiveness of promotion, you need to tie in Google Analytics or Yandex. This will help you understand which channels, creos and visuals have the maximum effect.
3. Create an interesting creo for the CA’s request
Even if the products are white and you don’t have to come up with workarounds, associative creatives, and methods to trick the moderators, creating a visual for white offers can be difficult.
The problem is that buyers are becoming more and more demanding of ads, the market is overheating because of the number of offers and products. Only quality content that grabs attention from the first seconds and shows how much life will change after purchase has a chance. Arbitrageurs use product catalogs of a single niche because you can show a large assortment and pick up an analogy. Also, the assortment attracts to click on the “In Store” button, start choosing and focus more carefully on the advertised offer.
When promoting dropshipping merchandise, it’s important to remember that dynamic creative goes in better. You can use gifs or videos that describe the process of using a product and immediately see the result. For example, if you’re promoting pet combs, at the end you should show a happy, brushed dog, if you’re promoting a vegetable slicer, at the end the family eats a beautiful and aesthetically pleasing vegetable salad.
Creatives can be developed on their own or with the help of affiliate program templates. In any case, you need to coordinate the visual with the manager of the CPA-network, to clarify the details of the product.
4. Select a suitable site for promotion
As we said, you have to give up the gray tools: “pirate” sites, teasers and pooches. Social networks and managers are better for white offers. They should be sites where the product’s target audience sits and the terms of targeting are clear.
For each site you have to select a different product. For example, unusual flamingo swimming laps, hairbands, sets of makeup brushes are a topic for Instagram*. It is better to promote such goods through the experience of use: you can show how to make cool content in the pool on such a lap or how to create trendy makeup with brushes.
You can promote white goods on Vkontakte, Facebook*, TikTOk, Instagram*, Pinterest, and even Viber. For each network, you need to work out your format and make sure it’s one that has a paying target audience.
How to run an ad campaign for a white offer
Here’s a checklist to help keep your budget from going to waste:
- Check the relevance of the offer and the number of requests from the audience through Google Trends, Yandex Wordstat or the Facebook Advertising Library;
- Determine the site where the product’s target audience is located;
- Create a creo that adapts to different devices;
- Choose the correct RC settings;
- check the rates and budget;
- check the correctness of opening links that lead to the product.
To promote a product perfectly, you need to test several creatives and choose the ad that brings in the most conversions.
Conclusion
White merchandise comes in two types. The first is purely white offers, familiar to everyone clothing, footwear, technology products from popular brands or stores. The second option is dropshipping or unusual goods of average quality from China. All white goods most often quietly pass the moderation of advertising platforms, but it is more difficult to create creatives and please the audience with them.
To make good money on white goods, an arbitrator needs to constantly look for new ways to promote and optimize the budget. The main problem is often that the price of traffic from social networks is high and the number of competitors is huge. Also, affiliate companies often place severe limits on the quantity and quality of traffic, setting high purchase amounts to be credited. A significant difficulty is that affiliates are forbidden to add brand names to their ads, so compiling a database of keywords is one of the most difficult stages of work.
With white merchandise, you don’t have to look for a special moment to promote, farm accounts, and there’s virtually no chance of flying into a ban. That’s why you should add a Facebook pixel to track purchases, set up remarketing and connect analytics services Google Analytics or Yandex.Metrika
Fine-tuning your ads to a specific targeting, constantly analyzing your performance and learning about your target audience will help arbitrageurs build a base of customers for white offers and get cool profits.