Newcomers to arbitrage often think that GEO is the easiest and even most obvious parameter when choosing a gambling offerer. But in reality this is not the case, because there is absolutely nothing simple in the selection of GEO. Quite the opposite – sometimes it’s easier to find a reliable and really paying affiliate casino, rather than determine the countries from which it is better to drive traffic for a particular offer. Especially in gambling. To make your work easier, we’ve put together the top converting GEOs in the gambling vertical.
Gambling Nations: The top 5 GEOs worth pouring into gambling verticals
Before we look at the list, let’s remind ourselves that the gambling market has been steadily growing – it has been virtually unaffected by the COVID-19 pandemic. The total profitability of this niche is about 50 billion dollars a year. But in order to get your “piece of the pie”, you need to have some information. In our case – the countries where there is the most losers and just gambling people who are ready to spend money on gambling entertainment without a problem. Let’s look at them.
Place 5: Finland.
How much does each Finn spend on average on geebling – $550.
In the last place of our “Magnificent Five,” Finland is a country where the government likes to control everything. And especially those aspects of life that can somehow harm the comfort of its inhabitants. Therefore, there is a monopoly on alcohol (a sore subject for Finns) and gambling – it is also regulated. But, according to various studies, about 40% of the country’s residents visit gambling halls at least once a week.
Features of this GEO for gambling:
- Men between the ages of 18 and 35 are the most likely to play for money;
- under 18 and over 35, there is a sharp decline in involvement in the gambling vertical;
- Under the age of majority, gambling is forbidden at all, and the law is tightly controlled;
- The monopolist in the industry is Veikkaus Ltd, which is owned by the state;
- But such control is not liked by the majority of the country’s residents (according to Bilendi Oy survey more than 30% of residents are against the state control in the gambling industry and welcome the legalization of online casinos).
Actually, the main “trick” of Finland is that “the forbidden fruit is sweeter,” so many Finns look for loopholes, use VPNs and happily drain their money on gambling.
Place 4: Canada.
How much on average each Canadian spends on geebling – $570.
If you take all 100% of Canadians, 75% of them will be involved in the gambling industry in one way or another. Moreover, off-line casinos are popular here, and they are visited by both local residents of the cities and visiting American gambling addicts (because gambling is banned in some states in the U.S.).
Features of this audience:
- gambling is considered among Canadians to be something commonplace, ordinary, not “out of the ordinary.”
- Moreover, even children are often given lottery tickets for the holidays here (not on the subject of gambling, but a perfect demonstration of audience loyalty to gambling entertainment);
- According to various surveys about 35% of the country’s residents expect to save for their old age just by gambling.
The government of Canada also has a normal attitude to gambling entertainment. There are no strict laws that prohibit gambling, so the audience has a corresponding attitude to the niche of gambling – calmly. That is, it is possible to convert traffic quite steadily.
Place 3: Ireland.
How much on average each Irishman spends on geebling is $590.
Third place, “Bronze,” goes to Ireland, a country whose inhabitants are known throughout the world for their temper and morals. In simple terms, excitement is in their blood. One of the best GEOs for dumping traffic on gambling:
- 35% of gamblers are men 25-25 years old;
- The Irish do not treat gambling as a way to make money, but as a bad option for recreation (they do not worry much about losing money);
- The gambling industry in the country is practically unregulated, because since 1956 the Gaming and Lotteries Act acts here, the norms of which cannot be adjusted to the current realities;
- In addition to visiting offline casinos, people in Ireland are happy to play online – they download applications to their smartphones or use online/desktop versions of gambling projects.
The gambling entertainment niche in Ireland brings in about $3 billion a year.
Place 2: Germany
How much does each German spend on average on geebling – $880.
Germans are second on our list for “gambling.” Even 10 years ago, the inhabitants of the country spent more than 70 billion euros a year on gambling entertainment. The German audience for gambling traffic drain has these characteristics:
- the best age targeting indicators – gambling here likes players aged 18 to 35 (young solvent audience);
- In 2008, a government decree was signed in Germany, according to which online casinos are banned in the country (but we are talking about German sites only);
- Every German has every right to open an online casino of any country and spend as much money as he wants there (the famous “German hospitality”).
And given the average German’s salary of almost a hundred thousand euros a year, it’s a “sin not to monetize” this audience with gambling.
Place 1: Australia.
How much on average each Australian spends on geebling is $1,300.
The winner of our top list is Australia, where 80% of the total population is addicted to gambling. But, the country’s government sees the problem as a global one, so the country’s central bank has raised interest rates on casino bets.
The main difference between Australia and other countries (in terms of gambling) is the presence of special pokies slot machines all over the country, which can be found literally everywhere, from the mall to the mini-mall near the gas station. Australians are also very fond of online casinos and although the authorities are doing their best to stop them, they’re not very good at it yet.
Conclusions
Absolutely every GEO for gambling differs in its important details. In simple words, the residents of each country have their own tastes, preferences, desires and aspirations, but they all have one important fact in common – they love gambling and are morally ready to spend money on gambling entertainment. Actually, why exactly on such GEO offer favorable conditions for arbitrator (eg, RS to 55% and CPA about 300 euros).