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The main purpose of contextual advertising is to increase sales or profitably convert traffic. And usually advertisers launch campaigns with payment for clicks – user clicks on links to the main site or a single page. Of course, you always

Newcomers to arbitrage often think that GEO is the easiest and even most obvious parameter when choosing a gambling offerer. But in reality this is not the case, because there is absolutely nothing simple in the selection of GEO. Quite

Yandex.Direct and Google Ads are two of the most effective platforms for placing contextual ads. Using them, you can adjust ad impressions to specific groups of users, based on their GEO, age, interests and other parameters. But, for advertisers, these

Fierce debate about the choice of the most effective contextual advertising in runet constantly. Some webmasters with marketers “stand by the mountain” for Yandex.Direkt, while others give them arguments in favor of Google Ads. It’s a paradox, but if you

Social networks are constantly evolving, without stopping. And along with them, targeted advertising is developing and changing – the best way to express yourself and your product to social network users. With the help of targeting, you can bring new

Webmasters, marketers, arbitrageurs and other experts directly related to contextual advertising, relatively recently “got acquainted” with a new feature in Yandex.Direct – “pay for conversions”. According to representatives of the YAN (Yandex Advertising Network), after the completion of the testing

Targeted advertising is one of the tools for promoting goods or services on the Web, with the help of which you can “hit” your target audience as accurately as possible. Targeting is used by advertisers in social networks, and its