Looking for new offerers to work with is difficult, long and routine. It’s a boring process, but it determines how much profit the arbitrator gets in the job. To earn more help private offers – exclusive offers, not available to everyone.
In this article, let’s understand what a private offer in arbitrage is, how they are more profitable than a public offer, how to get such an offer and whether you should try to get one at all.
Private offer: what is it and how does it differ from public offer
A private offer is an offer with non-standard conditions, which is published in exclusive channels. It does not appear in the public domain and is only given to professional arbitrageurs with great experience and strong cases.
This is the most common perception of private offers among the arbitration community. But it’s not that bad in real life. Affiliates do not give out privates to everyone, but not because they want to see only the elite of performers, but simply because it’s more economically profitable.
That’s the difference between public and private offers:
The point is that advertisers who publish private offers want specific, high quality traffic. Such a request may be based on brand positioning, image component, limited budget. In fact, it doesn’t really matter to the reclu who exactly will take the order – a beginner or a professional, the main thing for him is to get good quality traffic to him.
For newbies, who are just starting to pour and are taking their first offers, you should not expect that they will take a privat from 0. It makes more sense to get experience on public offers first, build up expertise and go for private ads. But there are cases where the arbitrageur’s traffic was so satisfied with the PEP and the ads that they gave the privates to those who had minimal skills.
What’s better to hire – public or private offers?
Every arbitrageur has his or her own preferences for work. Both options have their pros and cons. For example, private offers have less competition, the market is not so overheated, and often high-quality work leads to a constant flow of orders. They also have other non-obvious advantages:
- They pay more per lead;
- you can work with unusual geos and gain experience in a narrow niche;
- higher natural conversion.
There are downsides:
- You need to build up expertise and have cool cases to get access to cases;
- You need to bring in better quality traffic with tighter restrictions.
To whom affiliates give out private offers
Let’s find out to whom affiliate network managers give out offers and by what criteria they choose an arbitrator to work with.
- Evaluate shedding metrics: redemption rates, traffic sources. It is important to have a measurable and meaningful result after the spill.
- Vertical experience, knowledge of different advertising platforms, and interaction with sources. Most likely, they will pick the webmaster who has already worked with the sources needed for the offera. May also call a specialist on another source to diversify the work.
- A newbie off the street probably won’t get a private. An affiliate has to show what he can do to get an offer. Usually in different affiliate companies webmasters with quality traffic and good indicators get first private offers in a month after the first pour. Of course, there are no strict rules, but it is possible to strive for these indicators.
Here are a few more features of privates that you should know before you start.
There is no specific correlation between the number of private and public offerers. Their number always varies depending on the niche and the affiliate. Usually there are two publics for every private in proven stable affiliates.
There’s no such thing as a private without a KAPA., that is, without restrictions on the quality of traffic and the number of conversions per day. But if the arb sheds quality, all participants earned money, the KAP increases. In this case, the KAP does not work for itself, it is one of the tools of advertising to close his request.
The advertiser is more demanding of private offers. Due to the private nature of the offerer, it can be highly competitive, respectively, it can be claimed by many teams / arbitrageurs, and there are cases where the advertiser may increase the kapu one team, which gives a stable and high-quality traffic, rather than connect to the product other teams. But everything is relative.
Privates are more profitable for the web than regular offers. They have a higher payout rate, work with exclusive GEOs, and a higher chance of redemption.
In order for a web to get a private, not only do you have to work the numbers and show results, but you have to tell the manager what you want. The human factor decides a lot. Of course, a manager won’t be able to give you a private offer right away, but he will give advice, guide you, suggest promising verticals, and advise you on which indicators you should work for.
There are no clear rules on how much longer privates last compared to public offers. It all depends on the specific niche and the specifics of the offer.
If the webmaster makes it impossible to pour to the offer or he violates the rules of the PP, he is disconnected from the affiliate.
To get a private offer to arbitrageurs with little experience, you have to learn all the time. It’s absolutely fine to ask questions of a manager, take initiative, and enter new niches – you can work more interesting and profitable that way.
What’s the bottom line?
Private offers can be taken not only by arbitrage gurus, but also by ordinary arbitrageurs even with little experience. In order to get such an offer, you have to show yourself to an affiliate, prove yourself as a responsible specialist and tell the manager about your intention. We are sure that the risk will be justified, because the payouts and GEO in private affiliates are many times more interesting than in public offerers.