By request of our viewers, I am publishing a manual on how to create an advertising campaign in Snapchat. Since the last announcement of the news about the launch of Snapchat advertising opportunities in Russia, many have rightly pointed out – but why pour through itarget, if there is a default Snap-eds? Holy crap – it makes sense! I thought about it, and decided to write a manual on how to launch a company through snap-edges.
Less words, more action, here we go. Let’s start by getting ourselves an advertising account. To do this we need to have a regular snapchat account (as I understand it, maybe not), you can register it using this link – https://accounts.snapchat.com/accounts/signup
Next, after the registration of a regular account, snapchat will ask us to confirm that you are a business battle, and registered here for a reason, and on business. Clicking as shown in the screenshot (to get here I could only after the registration of a regular account, apparently further we upgrade it to the level of “business battle” account).
Then look at this picture and click “GET STARTED”
Another unnecessary page, press “SIGN UP”
And enter the business account information.
Here on the serious sschi fill out the information, but it in fact I have no one checked, as well as the number of mobile. In general, no sms verification, I think you can enter non-liquid numbers. Click “GET STARTED“and get to the personal cabinet of the advertiser.
Thank god – at least the credit card details I’ve got the foggiest! You enter the payment details and start creating an ad campaign, all very similar to FB by the way.
Click the button “CREATE CAMPAIGN“and see all the clear fields to fill in, as well as the formats of the advertising company. We are interested in traffic to our website. If you pour on mobile installations, you can choose, in principle, everything is clear here and without google-translate, but if you are confused, use the translator.I’m too lazy to translate everything.
Next, we create your adset (smells like Facebook, huh?), and we write down your ad campaign settings, where we specify placements, the beginning and end of the ad campaign, tosi- bosi. Including the GEO settings.
What’s next, demographics, you can figure it out on your own, right? Audiences are still there, those who have worked on Facebook will figure it out, those who do not know – better not touch it yet, I think we’ll figure it out later.
And lastly, in the settings of targeting, devices yes bids per click or 1000 impressions.
So that’s what comes out. To fear the wolves – do not walk in the woods. More or less skilled arbitrator with a jump will be all clear, and feel in this office, he will be as his own in the board, so I do not see any reason not to try this source of traffic. Then we will need to create your creative, it can be either downloaded (I pizhu creative with iphone screen capture function, stupidly recording other people’s stories in instagram and cutting them to size, but you can create your own from scratch with the help of instagram interface.
Above is an example of when I uploaded a screen recording of an iphone video, but if you want to create your creative from scratch, this is what you’ll run into, it’s all intuitive and straightforward too.
This is what the creatives panel looks like in snapchat, pretty handy I’ll tell you, I like it.
Next, we will be prompted to see a preview of the created creatives and confirm it in the ads manager snapchat.
It’s possible to scatter pixels and track conversions, well, it smells like Facebook already!
That’s it, we get a brief summary of all your ad campaign settings and confirm its creation by clicking “Publish Campaigning”
Congratulations – you are great! Your ad campaign is published!
That’s the way it is guys, hope you enjoyed this tour, your feedback is read, take note of what you write, thanks for the right course.